Issues in Science and Technology Librarianship
| Winter 1998
|
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Book Reviews
Keeping Abreast of Science and Technology: Technical Intelligence for
Business.
David Colborne
Head, NRC Information Centre - Winnipeg
Canada Institute for Scientific and Technical Information
david.colborne@nrc.ca
Keeping Abreast of Science and Technology: Technical Intelligence for
Business. W. Bradford Ashton and Richard A. Klavans (editors). Columbus
OH: Batelle Press, 1997. 560 p. $44.95 (ISBN 1-57477-018-7)
Competitive technical intelligence (CTI) is "the practice of collecting, analyzing, and
communicating the best available information on scientific and technical developments and
trends occurring outside one's own company [or organization]". The obvious overlap
between this discipline and scientific librarianship, as well as the ever converging
missions of private sector and academic scientific research, make this topic of special
relevance to S & T librarians. The book's purpose is to remedy the "diffuse and
fragmented" nature of the literature on CTI, an area which the editors state is enjoying
increasing interest from professionals in many fields.
The book is composed of five parts which cover basic CTI concepts, management of CTI
within organizations, CTI production, CTI applications, and contemporary issues in
competitive technical intelligence. These are in turn divided up into a total of 17 chapters.
There is also an appendix of database vendors, databases, bulletin boards, technology
transfer organizations and newsletters, books and directories, and associations. There is
a short subject index. Unfortunately a multi authored text is probably not the best way to
rectify the problem of a fragmented literature. The chapters reflect their authors'
specialties rather than forming the integrated whole that the book's structure would
suggest. One of the editors, W. Bradford Ashton, is a contributor to the introduction and
the final chapter. These are the highlights of the book, being concise, focused, logical,
and best reflecting his editorial intentions. They are also well referenced with current
citations from the CTI literature. The book that could truly consolidate the information
on this field is the book that Ashton could write himself. There are other chapters that
stand out - most notably those on patent analysis, the rationale for CTI, the range of
services that CTI can provide, and one chapter which consists of an extended case study on
the use of CTI to characterize the field of superconductivity. There are other esoteric
chapters on scientometrics and related topics, and four heavily overlapping chapters on
setting up CTI services.
Is there anything of interest specifically for librarians in this book? The task of
gathering information is dealt with on too rudimentary a level to be of much use. The
task of analyzing information is covered too vaguely to offer librarians ideas for
enhancing their own services. What IS relevant however, is the model that the concept of
competitive technical intelligence presents for using cooperative, multidisciplinary teams
to enhance the value of the information that librarians provide. Ashton states that "CTI
activities depend heavily on a firm's library or information center resources and
systems." Herein lies the value of Keeping abreast of science and technology: it
provides an introduction to ways that organizations can make more strategic use of S & T
information. Librarians could well be the catalysts for such organizational change and
that is why this book warrants our selective perusal.